While the bag itself has exploded in popularity over the past couple of years, Telfar Clemens, the bag’s designer, has been in fashion design since 2005, when he started his business while still a student. After appointing Babak Radboy as the creative director of the brand in 2013, it has become more well-known and in its own right. The Telfar logo shopping bag was first launched in 2014, but it really took off around 2020. After winning the CFDA Vogue Fashion Fund Awards in 2017, Clemens used his earnings to further improve the bag and make it what it is today. In fact, it has been spotted on the likes of Selena Gomez, Solange, Bella Hadid, etc. (via The cup).
“The CFDA money allowed us to buy a ton of bags and create a program around selling them,” Clemens said. The Guardian. “When we ordered 100 bags, it was the biggest order we’ve ever made for our website. They sold out overnight, so we bought 300, then 1,000.” The bag, which mimics the shape of a rectangular shopping bag, offers a simple yet elegant design. It’s made with vegan leather, comes in three sizes, and has a rainbow of color options. It features a raised print of the TC logo in the center of the bag.
It’s simple yet chic, but above all, it’s accessible. So much so that it is quite difficult to acquire one due to how quickly they sell out. The bag has certainly taken its fans by storm, giving them a fashionable accessory with a deeper impact that ultimately coalesces into forming a community (via Democratic luxury).