BLOOMINGDALE’S WILL HOST ‘SATURDAY GENERATION’ EVENTS ACROSS THE COUNTRY TO CELEBRATE ITS 150TH ANNIVERSARY

The distribution leader will celebrate its 150th anniversarye anniversary with customers across the country on Saturday September 10e2022

NEW YORK, September 7, 2022 /PRNewswire/ — Bloomingdale’s today announced a nationwide series of in-store events taking place on Saturday September 10e in honor of his 150e anniversary. All Bloomingdale’s stores across the country will throw a birthday party called “Saturday’s Generation”, a nod to the term affectionately attributed to Bloomingdale’s customers of the 1970s.

The Saturday Generation celebrations will surprise and delight its current customers with interactive, store-wide experiences. Shoppers will be invited to join in the festivities with in-store events, special shopping activations, limited edition merchandise, live shows and more.

“The Saturday generation is such an iconic part of our rich heritage,” said Frank BermanExecutive Vice President and Chief Marketing Officer, Bloomingdale’s. “As we celebrate 150 years, we are excited to revive the Saturday generation for our next era and share it with the contemporary generation of shoppers in a new and innovative way.”

While Saturday’s Generation events will take place at all Bloomingdale’s stores, select locations will feature special experiences including photo booth activations, live DJs and dedicated department programs such as sneaker customization stations, trunk presentations, chef demos and designer appearances. The students of the fashion institute of technology will be on hand at select locations to personalize guest shopping bags with original designers.

All customers who purchase during the event will receive a commemorative limited-edition canvas version of the iconic Bloomingdale’s brown bag, which will be personalized by local artists, as a special gift with the purchase of $150 or more. Additionally, some locations will also feature a mural where a local artist will work live throughout the event.

SATURDAY GENERATION x 59e STREET LIGHTHOUSE
At Bloomingdale’s 59e A flagship street location, shoppers can expect a “Saturday Generation” like no other, with innovative activations in every department, on every floor. Outside the store on Lexington Avenue, a branded food truck will serve free specialties that customers will receive with all 150e purchase of anniversary merchandise.

acclaimed acrobat Topher Bousquet will be showcased in the Bloomingdale’s showcases, where he will perform original contortionist acts live throughout the day. Once inside, visitors will discover a variety of specialized experiences. In addition to live music, pop-up treat carts, photo booths and arcade games that shoppers can enjoy throughout the store, signature activations will include:

  • Artist Caty Wooly will be on hand to create a live mural installation. Wooly will take customer suggestions to integrate their Bloomingdale’s-thematic ideas in the commemorative coin
  • But as maybe artist Arianna Margulis will screen a live drawing session of “Bloomie’s Girl”
  • Interactive designer pop-ups offering special services, giveaways and merchandise customization offers with brands such as Baccarat, golden goose, David YourmanDevialet, Polo by Ralph Laurenthe prairie, Louis Vuitton, jimmy choo and Coravin
  • Surprise and delightful department activations such as personalization, free treatments and makeup touch-ups in the beauty department; free monogram with purchase in home department; festive toasts and sweets in the check-in service; and customization of sneakers in the men’s shoe department. Always in the beauty department, lipstick reader beth bonger read lip prints for customers when making a cosmetic purchase
  • A brown bag balloon sculpting installation with balloon handbag giveaways, as well as a tote bag personalization station where shoppers can get their commemorative 150e personalized birthday bags with Bloomingdale’s themed doodles
  • A Bloomingdale’s 150e Anniversary newsstand installation created in partnership with Fantasy Explosions featuring a capsule collection of 90s and 200s influenced merchandise New York short-lived
  • Culinary demonstrations and tastings with Magnolia at Kitchen B

Venues that will offer special experiences include 59e Street Lighthouse, Soho, Roosevelt Field Mall and white plains locations in New York; city ​​of the centuryBeverly Center, South Coast Plaza, San Francisco Center, Sherman OaksFashion Valley, Valley Fair, newport beach and Stanford stores in California; Downtown Boca Raton, Adventure, Palm Beach Gardens and Orlando locations in Florida; willow grove and king of prussia in Pennsylvania; Chevy-Chase in Maryland; Tysons Corner Center in Virginia, Chestnut Hill in Massachusetts; short hills, Bergen, Willowbrook and Bridgewater in New Jersey; Northern Michigan in Illinois; Lenox Square in Georgia; norwalk in Connecticut; and Ala Moana Center in Hawaii.

All Saturday Generation events will take place on September 10e of 1-5 p.m..

150 additionale anniversary campaign celebrations and special programming will be activated during the holiday season. More information will be announced this fall and details can be found online at www.bloomingdales.com.

About Bloomingdale’s
Bloomingdale’s is the only nationwide high-end department store in the United States. A division of Macy’s, Inc., it currently operates 33 Bloomingdale’s stores and 21 Bloomingdale’s, The Outlet Stores, in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texasand Virginiaas well as the location of 1 Bloomie at Virginia. In addition, Bloomingdale’s has an international presence with a location in dubai. Founded in 1872, the iconic retailer turns 150e birthday this year. Be sure to follow @bloomingdales on social media, become a loyalist, and for more information or to shop anytime, visit www.bloomingdales.com

Bloomingdale’s Public relations
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