Lots of things to do in the Metaverse these days, from streetwear simians to fake Birkin bags. Chains is trying to break into the blockchain, however, extending the reach of its flashy jewelry beyond the digital realm.
Available on Opensea and voraciously collected by users who congregate on Channel Discord Channel, Chains is a great company for its founder, Jacob Bamdas, and his creative partner, the CryptoJeweler in line.
Bamdas and the Chains team are working to create 10,000 unique “hyper-realistic pendants and chains” with the goal of “blowing NFT projects out of the water”. Seems familiar? It shouldn’t – according to Bamdas, Chains is unlike any NFT project that came before.
As previously stated, Chains reaches the real world. Specifically, each of its NFTs can be translated into a physical jewel, allowing its owner to turn their digital collectible into an IRL ice cream. To forget NFT Tattoos – it’s a real flex.
“We want to bridge the gap between where the NFT space was and its leadership,” Bamdas told Highsnobiety. “I was not a strong supporter of the NFT until recently [but] the second I realized the potential of the space, I knew I had to create something different. “
“When building Chains, I wanted to create a physical storehouse of value for our digital NFTs, while producing some absolutely stunning artwork.”
Chains is also looking to create Metaverse’s first luxury jewelry store, joining the Sandbox Gold Rush by planning a digital boutique filled with lavish accessories.
However, any NFT project worth its salt has its community in mind, and Chains is no different.
In fact, Chains could be a whole different thing as their community is practically front and center of the project, right there with the actual channels.
Chains promises to minimize owner profits, for example, by redirecting revenue into the project to maximize its potential and benefit users. Benefits include passive income from sales generated in the Chains’ Sandbox store and exclusive “Holder’s Only” IRL events at hotspots around the world.
The point is, Chains gives its users a much more involved experience than the typical NFT. A purchase will allow users to enter an exclusive yet expansive club.
“We grew to 23,000 members on Discord and 10,000 on Twitter in about seven weeks,” Bamdas continued. “Without our community, we would be nothing.”
Before the public currency of Chains on January 10, Bamdas dreams of partners in the digital and physical fields.
“In terms of NFT projects, our dream collaborators would definitely be RTFKT, BAYC and Meebits,” Bamdas said. “All of these entities have strong teams, large communities and a solid vision for the future of space.”
“In terms of utility, we would like to partner with companies like Tiffany & Co. or Louis Vuitton.”
A few IRL partners are already lined up for future efforts after the mint ends, sweetening the pot for Chains’ potential clientele. Of course, as Chains knows, few things are sweeter than turning your unique NFT into a matching piece of jewelry.
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