City Life Org – MTA, Katz’s Delicatessen and Alidoro Introduce Limited Edition 1904 Sandwich

Photo: Jessie Mislavski/MTA

The Metropolitan Transportation Authority (MTA) today announced a one-of-a-kind partnership with two of New York’s iconic sandwich shops, Katz’s Delicatessen – more commonly known as Katz’s Deli – and Alidoro, to showcase the creation of the 1904 Sandwich, a limited edition named after the year the first metro line opened to the public. MTA Chairman and CEO Janno Lieber, Alidoro CEO and Owner Jon Streep and Katz Third Generation owner Jake Dell celebrated the announcement today with a few samples at Moynihan Train Hall near from the Alidoro store. To celebrate the 118th anniversary of the Subway, October 27, 1904, the sandwich is being sold at four of Alidoro’s Manhattan stores, listed below, from Thursday, September 29 through Monday, October 31.

Katz’s Deli and Alidoro created a sandwich of Katz’s pastrami, candied garlic cream, Calabrian pepper dijon salad and aged provolone, served hot on a fresh rye sourdough baguette custom-made for this collaboration . The bread is hand rolled and baked daily by Newlight Breadworks.

The sandwich, wrapped in a Massimo Vignelli-inspired subway map design, is $14 and is also available for purchase as part of an MTA Away lunch box deal for $17, which includes a cookie and a bag of crisps. The packaging features the MTA Away logo and an integrated Katz’s and Alidoro logo, with an illustration of Alidoro locations’ subway stops reminding customers how to get to those locations by public transit, as well as a QR code directing the customers to an About the 1904 Sandwich page.

“A big thank you to Katz’s and Alidoro for helping the MTA find new ways to engage with New Yorkers,” said MTA President and CEO Janno Lieber. “The sandwich is a sweet (and savory) deal, especially with the odds of winning an OMNY award, and a great reminder that public transit is the best way to get around NYC trying out everything there is has to eat.”

“New York’s subways and buses are as iconic as deli sandwiches,” said New York City Transit President Richard Davey. “Today, we celebrate our transit and culinary history with the introduction of ‘1904’. Today’s transit-inspired sandwich is the proverbial icing on the cake, as we continue to improve the service reliability, new fare options and promotions to welcome passengers back to the MTA.”

A sandwich might not be the only thing customers get out of their visit to Alidoro. The MTA randomly placed $50 OMNY prices for the subway and bus in 75 lunch boxes. Customers who purchase the $17 MTA Away lunch box offer can win a pre-loaded $50 OMNY card or a $50 value to add to a transit account with instructions on how to use the lunch box. ‘offer. There are 25 pre-loaded $50 OMNY cards and 50 $50 gift certificates to add to a smart device or contactless card.

The launch of the sandwich aims to provide a fun and creative way to interact with customers, while raising awareness of the MTA Away website and deals program with discounts offered at all MTA locations. The MTA receives no proceeds from the purchase of a sandwich. The sandwich is advertised on all Metro-North Railroad, Long Island Rail Road and Metro platforms, as well as on trains and in terminals.

“It’s a dream collaboration for us” said Alidoro CEO and owner Jon Streep. “The New York subway is both the figurative and literal soul of the city; the arteries that in many ways connect us all while we are here. We wanted something that perfectly represented the city’s culinary beginnings, and what could be more perfectly NYC than Katz’s Pastrami Deli on Rye? Then, combined with our Italian heritage, cuisine and creative approach, you have a pretty cool wedding. Our mission was to bring the Alidoro experience to as many people as possible. and we hope that in this time of recovery and getting back to normal, we can spread love through food to those who return to this great city.

“What would New York be without our iconic food institutions? » said Katz deli owner Jake Dell. “And without the MTA, how would people get to us? Katz’s Deli and Alidoro welcome thousands of New Yorkers and tourists to our locations each week, and the MTA plays an important role in how customers can visit us. We’re proud to partner with Alidoro and the MTA on 1904 Sandwich and encourage New Yorkers to hop on a bus, subway or commuter line and explore all that New York has to offer. Along your journey, stop at Alidoro and sample Katz’s Deli Pastrami on a fresh rye sourdough baguette. It’s a wonderful reminder of all the delicious adventures that can be had in New York.

The sandwich is available at the following four Alidoro locations from September 29 through October 31:
• Bryant Park at 18 East 39th St from 9:00 a.m. to 3:00 p.m. daily
• Rockefeller Plaza at 1 Rockefeller Plaza, Concourse Level from 8:00 a.m. to 3:00 p.m. Monday through Friday and 12:00 p.m. to 5:00 p.m. Saturday and Sunday
• Moynihan Train Hall at 383 West 31st St, 7:00 a.m. to 7:00 p.m. Monday to Friday and 10:00 a.m. to 4:00 p.m. Saturday and Sunday
• The Hugh at 601 Lexington Av from 7:00 a.m. to 6:00 p.m. daily

Although the 1904 Sandwich is available in store only and not available for delivery, it can be ordered for nationwide shipping. Customers are encouraged to tag @MTAaway @AlidoroNYC and @KatzsDeli and use the hashtag #the1904.


The MTA AWAY website and deals program was officially launched last year and combined all of the agencies’ existing getaway deals and programs into one place, along with articles offering other off-road travel inspiration. subway and bus lines, Metro-North Railroad and Long Island Rail Road. The website offers regional travel inspiration across New York, Long Island, and the Hudson Valley via public transit. By creating an umbrella for all agency promotions, clients can explore different options available outside of their usual travel zone. Follow @MTAaway on Twitter, Facebook and Instagram for more.

About Alidoro

A leading Italian sandwich shop, born in Soho in 1986, Alidoro has become a New York brand thanks to its culinary creativity and use of the finest Italian ingredients, whether sourced locally or directly from Italy. Alidoro is proud to offer a taste of New York’s most authentic Italian sandwiches. Each sandwich is prepared with careful attention to detail that dates back to one of the original owner’s Italian roots in Italy and European influences of applying a certain precision to the food preparation process; in particular the folding of certain meats versus the flattening of others and the slicing densities according to the meats. Alidoro’s signature recipes and processes showcase both their authentic and creative approach to sandwich making.

About Katz’s Delicatessen

Katz’s Delicatessen is an iconic restaurant serving traditional Jewish deli dishes on New York’s Lower East Side. Since 1888, Katz pastrami and corned beef sandwiches have been the benchmark for an “authentic” New York deli experience, thanks to Katz’s emphasis on traditional slow-drying processes and carved slicing techniques. by hand. Today, Katz serves thousands of hungry customers daily and ships its deli classics nationwide. Katz’s storefront is considered a New York City landmark and is a popular destination among locals, tourists and celebrities. For more information, visit

Photo: Jessie Mislavski/MTA