FStockings, champagne and hat deliveries have been pouring into the River Oaks District since last week, when famed hat designer Teressa Foglia opened her first brick-and-mortar store in Texas and only her fifth permanent store nationwide.
Foglia and her artistic partner and beau Tyler Hays Wild swept through Texas last spring and found such promising audiences — not only in Houston, Dallas and Austin but also Round Top — that the duo decided to put down roots somewhere. sort in the Bayou City.
That’s good news for hat lovers who can walk into the charming 950 square foot boutique near MAD and Bella Renova Salon, and purchase an incredible collection of 250 hats. That day, Foglia explains that she receives hats daily from her workshops in Laguna Beach and New York, so the shelves will be overflowing.
The store is stocked with classic flat visors and Western-influenced flip-up visors in felt and straw. Ready-made hats are available in all colors, styles and sizes. Personalization is at the request of the buyer with an abundant selection of tiny gold and silver charms, gorgeous ribbons, crystals, feathers and other trimmings that make for the most charming hats that speak to the owner.
Those who select a hat from the shelves, where there is also a selection of Miron Crosby Western boots, can walk out within 45 minutes with the piece decorated as imagined. Custom hats take four to six weeks from order to delivery. Felt hats start at $1,150. The full repertoire includes Straw Hats and Panamas from Guatemala that start at $75 and $425 respectively.
Foglia and Wild are in Houston during rodeo season and will be at Round Top for the spring antique show. With the rodeo in mind, they’re working on a new collection, these hats with shiny sequin underbrims, metallics and “cool designs,” Foglia promises.
For the record, this hatter’s client list includes a host of celebrities such as Keri Russell, John Mayer, Camilla Moore, Cindy Crawford, Gerard Butler, Kate Bosworth and the Avett Brothers.
Visiting Foglia shortly before the official opening, we wondered about the resurgence of hats as a must-have accessory.
“I think it’s a prop that’s been kind of overlooked. There weren’t many hatters in recent years,” she says. “I think there was a very classic take on them, and not a lot of personality that came through the way the handbags had personality in the design.”