As bag trends continue, the bucket is a solid example of one that has stood the test of time. Literally. Inspired by 16th century handbag designs, centered around drawstring pouches for men and women, today’s more boxy designs have Gaston-Louis Vuitton to thank, in part, for their functionality. According to the folklore of the house, Vuitton intended to make a champagne container. Her Noah bag held five bottles neatly in place, so its wearer was equipped to sparkle at all kinds of social occasions.
Modern bucket bags might not promise such a good time, but they certainly don’t lack practicality – or character. “The bucket bag is a great way to reach out to a younger customer who doesn’t want to have a serious bag just yet,” says Tiffany Hsu, Fashion Purchasing Director of Mytheresa.com. “It normally works well with more sporty or fun animation; it is practical and offers an attractive price.
After the lockdown made handbags virtually redundant, consumers are buying bags that symbolize this everyday luxury. With sturdy exteriors concealing all manner of chaos inside, the capable bucket has grown in popularity. Global fashion shopping platform Lyst reports that searches for bucket bags increased 26% month over month, with Prada’s logo bucket bag, Chanel drawstring bucket bag and Mon bucket bag. Fendi treasure the most popular styles.
On Matchesfashion.com, bucket sales are up 25% year-on-year, with particularly good performances for APC, Aesther Ekme and Dragon Diffusion. “We’ve also seen luxury brands take an interest in this category this season, from Saint Laurent’s Le Monogramme bucket bag to Alexander McQueen’s Curve bag, both of which have really appealed to our client,” says Cassie Smart, Head of women’s clothing at Matchesfashion.com.