Customers angry at KFC’s lettuce alternative as cost of burger staple soars: ‘It tastes bitter’
- Australia’s lettuce leader soared to $12 after farms on the east coast were hit by flooding
- High prices provided rich material for TikTok video producers
- Cabbage has been used as a substitute in fast food and meals, but it’s not the same
KFC customers are furious with the fast-food giant adding cabbage to its burgers over the high price of lettuce.
The fast-food giant told customers it was using a mix of cabbage and lettuce last week due to high lettuce prices following flooding in New South Wales and Queensland.
Sydney client Paul captured the mood of thousands of the Colonel’s loyal customers perfectly with a viral TikTok video.
While some reviewers claimed there wasn’t much difference in taste, Paul disagreed, saying “It tastes bitter”.
KFC customers are angry at the fast-food giant for replacing the key ingredient in its burgers
The price of a head of iceberg lettuce skyrocketed to $12 in some stores in June, turning the humble vegetable into a luxury.
A KFC employee joined in the comments, explaining “As a KFC employee, it’s a mix of cabbage and lettuce, it’s because of the flooding, we’re sorry.”
Many agreed with his video, however, some suggested just waiting out the lettuce shortage.
Customers might wait a bit. Iceberg lettuce – the main variety used in fast food – takes up to three months to grow.
Several viral TikToks have been created about Australia’s current lettuce shortage, some showing how the floods have affected lettuce growers while others equate lettuces with rare luxury items
Commentators have claimed that other fast food chains also use cabbage instead of lettuce, including Porto, Subway and Red Rooster.
In another clip, which has been viewed over 550,000 times, a user struts through a Woolworths visibly carrying a “Lettuce Vuitton” shopping bag as if showing off an expensive Louis Vuitton handbag.
The title of the clip was “How to Cope in an Australian Supermarket”.
Sydney man Alastair Fawcus has scored 80,000 views for his clever mini-drama about dodgy ‘unauthorized lettuce’ sales being made on street corners, while
An analysis of online shopping catalogs shows the price of lettuces has fallen this week, but is still at $7 a head.
It’s not just lettuce that’s been affected by the flooding.
The recent floods have pushed up the prices of a wide range of fruits and vegetables.
The Lockyer Valley in southeast Queensland was flooded again in May for the second time in just two months.
Much of Australia’s winter crops, ranging from lettuce to potatoes, beets, broccoli, beans, tomatoes and peppers, are grown in this region southwest of Brisbane.
AUSVEG, the grower lobby group, said flooding in the Lockyer Valley, combined with high petrol and fertilizer prices, meant consumers would continue to pay more for fresh food for much of 2022 , while other agricultural regions struggled to meet demand.
“It could take a few weeks and a few months for supply to recover to levels we would normally see for this time of year,” spokesman Shaun Lindhe told Daily Mail Australia.