“IT” NY BAG: Fendi took Instagram by storm on Saturday, unveiling an accessories campaign led by Linda Evangelista to celebrate the 25th anniversary of its signature Baguette bag.
In addition to sharing campaign footage, the luxury home controlled by LVMH Moët Hennessy Louis Vuitton has announced it will hold a show in New York on September 9 to mark the bag’s anniversary, two years after Kim Jones joined the famous house as artistic director of couture and fashion. feminine.
No further details about the show were available at press time. However, sources have told WWD that Jones is working on a collaboration with Marc Jacobs that could be unveiled during New York Fashion Week in September, implying that the Baguette will be part of it in some way.
Instagram netizens praised the campaign in which Evangelista is photographed by Steven Meisel against a gray background holding two sequin-covered Baguette bags of varying sizes, paired with a gray sweater and satin baseball caps stored on her head.
The model rocks a diva look behind her pink sunglasses and has fans on social media cheering her on camera.
First introduced in 1997 by Silvia Venturini Fendi, Artistic Director of Accessories and Men’s Fashion, the Baguette has been the perfect canvas for many creative iterations over the years, including denim, embroidered jacquard, sequins , fur, hand-painted and even scented versions. introduced in 2019.
The accessory sparked the “It” bag craze and is currently gaining momentum like other bags from the late 90s and early 2000s, tapping into year 2000 nostalgia.
At the time, her popularity was cemented after Sarah Jessica Parker’s character on the hit series “Sex and the City” sported a sequined purple version. She returned to show her love for the accessory in 2019 when Fendi launched the #BaguetteFriendsForever communication project.