GLAMOR BEACH: Loro Piana launches a collection of resort wear that pays homage to “La Dolce Vita”, a nickname taken from Federico Fellini’s film of the same name that epitomizes the quintessentially Italian indulgent lifestyle.
The range of beach-ready options includes the first collection of Loro Piana swimwear for women, which draws its colors from earthy and natural shades, including kummel, coral, ocean blue, emerald green and beige sand.
Made from marine and aquatic swimsuits, the former with a more sportswear bent, the latter available in a bikini and swimsuit version intended to be worn beyond nautical activities, both are embellished with charms in the shape of a wave, a buoy rescue, ship and ship. wheel.
The public price of the one-piece swimsuit is 360 euros and that of the bikini 390 euros.
As part of the “La Dolce Vita” collection, the luxury brand under the aegis of LVMH Moët Hennessy Louis Vuitton is also emphasizing accessories, considered worldwide as powerful drivers of luxury sales.
The range includes a new iteration of the brand’s signature White Sole slip-ons sporting the same navy-inspired charms as its swimwear with a price tag of 860 euros, and a new summer-accented handbag called Eolian Basket, which plays on the popular basket style. .
Crafted in hand-woven regenerated organic cotton in a nod to Loro Piana’s knitting know-how, the bag is enriched with brown calfskin handles woven using the macrame technique. A range of knots inspired by boat ropes refers to the marine inflection of the collection. It is available in three sizes, including a mini, small and large version, the latter two framed in calfskin and carrying additional shoulder handles. The bags sell for between 900 euros and 2,200 euros.
The collection, which is complemented by other resort wear options in lightweight fabrics including base layers, lightweight shirts, baggy pants and technical anoraks, as well as accessories such as crochet cloche hats and striped flats, is available at the brand’s flagship stores and online.