Neiman Marcus Beverly Hills celebrates the latest LOEWE x Paula’s Ibiza collection with immersive in-store activations

“Our customers are ready to travel again this summer, to have fun with shopping experiences and express their joy in their personal style. As we continue our special partnership with LOEWE, we are creating an exciting and exclusive experience LOEWE x Paula’s Ibiza immersive installation that gives them the opportunity to explore the playful carelessness of summer in Ibiza,” said Lana Todorovitch, President and Chief Marketing Officer, Neiman Marcus. “We are always looking to innovate in the way we interact with our customers, and the dynamic ready-to-wear and accessories in this collection carry our beverly hills store visitors up to Spain through the single The Beach live.”

the The Beach experience at Neiman Marcus Beverly Hills winks at LOEWE x Paula’s Ibizait is iconic of fun and lively culture by showcasing a curated selection of vinyl records with 100% of proceeds going to the Wallis Annenberg Center for the Performing Arts. Guests can also enjoy a complimentary manicure and nail station featuring original artwork, custom cocktails at Bar on 4, and opportunities for exclusive one-on-one shopping experiences with color advisors. style.

Inspired by the endless party associated with the identity of Ibiza, the new LOEWE x Paula’s Ibiza is full of dynamism for a colorful take on easy-to-wear basics. Focusing on personal freedom, liberation, hedonism and sensuality, the gender-neutral assortment includes ready-to-wear, accessories, including new degraded leather on the iconic Puzzle, as well as two new handbags – the Anagram Degrade Basket Tote and the Flamenco Petal Clutch – exclusively available at Neiman Marcus first. Paula’s Ibiza the pieces are adorned with fiery and playful prints, made with artisanal fabrics made in Japan, with colorful overdyes on stonewashed denim and crocheted elements. Dresses and tops are sparkling with sequins and casual shirts are silk. As for accessories, the collection offers small leather goods with marquetry cocktail motifs, sunglasses, hats, charms and jewellery, favoring the textures of woven straw and raffia.

The experience at Neiman Marcus Beverly Hills short May 5 – 23, and the pop-up takes place at Neiman Marcus Atlanta from May 16 – 31. The collection is available now at Neiman Marcus Beverly Hills, select stores and neimanmarcus.com.”

Download hi-res collection and installation assets here.

ABOUT NEIMAN MARCUS

Neiman Marcus is a Dallas-based luxury retailer, providing customers with access to exclusive and emerging brands, proactive service and unique experiences since 1907. Every day, Neiman Marcus connects with customers around the world while delighting them with exceptional experiences across a 37-store presence in the United States, the largest luxury e-commerce platform in the United States, and industry-leading remote selling and personalization technology. From delicious meals and indulgent beauty services to bespoke experiences and exclusive products, there’s something for everyone. To keep up with the latest news and happenings at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube and Twitter.

Neiman Marcus is part of the Neiman Marcus group. We lovingly direct everything we do for our customers, associates, brand partners and communities. Our integrated luxury commerce strategy is about building long-term relationships. It is this connection that creates emotional potential and great lifelong value with all those we serve. Thanks to the expertise of our 9,000 associates, we deliver on our three channels of in-store sales, e-commerce and distance selling. Investments in data and technology enable us to develop a personalized luxury experience. Our brands include Neiman Marcus®, Bergdorf Goodman®, Neiman Marcus Last Call® and Horchow®. For more information, visit http://www.neimanmarcusgroup.com.

SOURCE Neiman Marcus Holding Company, Inc.