RIMOWA celebrates its iconic classic cabin suitcase

For its latest campaign titled “Ingenieurskunst”, which translates to “The Art of Engineering”, German luxury luggage brand RIMOWA shines a light on the process, materials and manufacturing behind its mobility tools that enable lifetime trips around the world.

Supported by Daft Punk’s legendary track “Around the World”, the audio-visual campaign takes viewers around the world to various locations where kinetic installations feature different elements of the Classic Cabin suitcase. Using 6,000 rivets, 180 sheets of anodized aluminum and suitcase shells, the installations pay homage to the craftsmanship behind the iconic luggage – “from the harmony of the raw, chrome and matte materials used to create the products, to the relationship symphonic between heavy machinery and delicate craftsmanship mastered by RIMOWA engineers.

“The topic of German engineering can be considered dry or technical,” says Emelie De Vitis, Marketing Director at RIMOWA. “But as our chief engineer describes it, ‘it’s more like a symphony.’ We wanted to show that German engineering – which is at the heart of who we are – is truly considered art at RIMOWA.

With RIMOWA’s new Lifetime Warranty, all cases purchased from July 25 will be covered to serve as travel companions forever. The campaign was created in collaboration with creative agency Anomaly Berlin and led by I AM HERE.

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