Stella McCartney tells Cop26 fashion future “looks bleak”

Stella McCartney attends a performance of Bob Dylan in Hyde Park, London (Getty Images)

British fashion designate Stella mccartney called on world leaders to introduce new laws and policies to help regulate and reduce fasting fashion industrycontribution to the climate crisis.

“The future fashion looks bleak unless we step up, ”she told a Cop26 hearing on Monday, November 8, where she was speaking at The New York Times’ Climate Pole.

McCartney said during discussions with world leaders at the G7 summit in the summer, she noticed the main focus was on how to regulate areas with obvious polluters, such as the auto industries. and aviation.

“It’s amazing how the fashion industry has just gone unnoticed. Look at us, look at us, look at us, but don’t look at us when it comes to that part of the conversation, ”she said.

“There are what look like billions of fashion houses. We must have a method to measure at all levels, there must be a law on this. Our politicians must intervene.

According to world Bank, the fashion industry is responsible for 10% of the world’s annual carbon emissions; more than all international flights and maritime transport combined.

McCartney has previously spoken of his dismay at being “penalized” by governments around the world for trying to implement sustainable practices in his business.

Her eponymous fashion brand does not use materials from animals, such as leather, fur, feathers or skin and is committed to “being kinder to Mother Earth”.

Sharing an example of how these practices have put her business at a disadvantage, McCartney explained that she is taxed at 30% when she tries to import plant-based shoes into the United States.

“But if I put on pigskin, [the tax] is gone, ”she said, before calling on governments to encourage sustainable practices. “We should get tax breaks. We need to change policy and force the industry.

Asked by NYT fashion director Vanessa Friedman on the three most important steps the fashion industry can take to tackle the climate crisis, McCartney said she believes she is stopping the use of animal products would have “the biggest impact by far.”

“It comes down to my policy. Stopping using animal products is really the first thing. The second thing is to stop using animal products and the third thing is to stop using animal products, ”she said.

The designer, who is an avid animal rights activist, recently created a line of 100 mushroom leather handbag items. “We worked with mushroom leather years ago and they were like stone. We’re just getting to the scene now here, we can make a crease in our vegan bag and it won’t crack, ”she said.

The McCartney brand, which she launched in 2011, became a member of luxury fashion conglomerate LVMH in 2019. Speaking to the audience on Monday, she revealed that she was in regular conversation with the chairman and CEO of LVMH, Bernard Arnault, on how its brands can become more environmentally friendly. friendly.

“I am a fighter and I believe a lot in infiltration from within. I am the Trojan horse and I am in it, ”she said.

Other LVMH fashion houses include Fendi, known for its use of fur, Christian Dior, Louis Vuitton, and Marc Jacobs, all of which use animal leather in their products. McCartney said she had spoken to creatives and designers at the brands about changing their practices.

“They’re all terrified of me,” she said, before revealing that Fendi’s creatives told her they were planning to start using recycled fur.

“Recycled fur? He’s the biggest cop I’ve ever heard, ”she said. “I tell them everything, but I also put my money where I say it and show them that there are alternatives.”

In June, McCartney launched its fall 2021 collection with a line of products made with synthetic furs, which the designer says are “26% more environmentally friendly than real fur.”

The campaign, “Our Time Has Come! Saw several figures in animal disguise walking among the general public in some of London’s busiest areas, including Trafalgar Square, Mayfair and Piccadilly Circus.

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