The most significant acquisitions this year


Anyone who takes a quick glance at the news of the past year will have noticed a business trend: buybacks, buybacks and buybacks. Various fashion groups appear to be actively involved in the acquisition game, while other companies have been given an opportunity they could not turn down. In short: these are the most significant acquisitions of 2021.

Levi Strauss & Co new owner of Beyond Yoga

In August the acquisition agreement between Levi Strauss & Co and Beyond Yoga. Levi Strauss & Co. is of course known as a denim expert, but takes the leap into a new segment with the acquisition of the sportswear brand. The sportswear market was already on the rise before the pandemic, but now that the focus has shifted even more to overall health and wellness during the pandemic, investing in sportswear is a step forward. makes sense for many groups. It is not known how much money is involved in the acquisition.

Sweaty Betty, via Businesswire

Sweaty Betty acquired by Wolverine World Wide, Inc.

A similar move was made by Wolverine World Wide, Inc. which has acquired British sportswear Sweaty Betty. 344 million euros were announced for the sportswear brand. Wolverine World Wide, Inc. described the acquisition as follows: “The acquisition of Sweaty Betty completes our strategic shift from a traditional footwear wholesaler to a growing consumer-obsessed, digital-focused company in recent years. “

Fashion Cloud, new owner of Stockbase

The Fashion Cloud B2B platform is the new owner of Stockbase. The acquisition is an opportunity for both parties to use each other’s network to connect more brands and retailers. Stockbase is an online platform that allows fashion suppliers to make their stock directly available to retailers. Fashion Cloud connects around 15.00 retailers to 500 brands through its online platform. With the takeover, Stephan Bliek, the founder of Stockbase, left the company but will remain active as an Ambassador for several years to come.

LVMH takes majority stake in Off-White

LVMH adds a new brand to the portfolio, namely Off-White. LVMH is no stranger to Off-White and its founder Virgil Abloh. Abloh is indeed the creative director of Louis Vuitton, one of the brands in the portfolio of the French luxury group. LVMH will acquire 60 percent of the popular brand’s shares and the remaining shares will remain in Abloh’s hands. It’s unclear how much money LVMH will pay for the controlling stake. Unfortunately, the founder of the brand, Virgil Abloh, deceased in November 2021.

Off-White was part of the New Guards Group, which in turn is part of Farfetch.

Image: Delvaux

Belgian bag brand Delvaux falls into the hands of luxury group Richemont

It had been rumored for some time that the iconic Belgian bag brand Delvaux would change hands, but the question remained for a long time: who will take over the brand? In early July, news broke that The luxury group Richemont seems to have imposed itself. 100 percent of the shares in Delvaux will be acquired, but at what price is unknown.

Etsy Marketplace Acquires Second-Hand Fashion Marketplace Depop

Another case of “we didn’t see it coming”: the fashion market Depop was acquired by the craft products platform Etsy, Inc .. Etsy pays 1.3 billion euros for Depop. For Etsy, the acquisition means a focus on the resale market and the Gen Z target audience.

Etsy, Inc. is keen to and continues to acquire and announced shortly after acquiring Brazilian Pair Elo7. Elo7 is sometimes referred to as Brazilian Etsy. The sales platform pays 182 million euros for this company.

Peek & Cloppenburg takes a step forward in Denmark with the acquisition of Magasin du Nord

In May, we learned that the German Peek & Cloppenburg to take over Danish department store chain Magasin du Nord. The latter will continue to exist as an independent channel. With the acquisition of the Danish counterpart, P&C strengthened its position as “Europe’s leading multi-brand multi-brand fashion retailer,” according to the press release at the time.

Brandfield, now owned by Fashionette AG

german retailer Fashionette SA strengthens its hold on the Dutch and Belgian markets with the acquisition of the e-merchant Brandfield. Brandfield’s purchase price is not mentioned, but the press release says it is “less than double digits”.

Birkenstock sold to L Catterton

Birkenstock, founded in 1774, was until recently in family hands. Earlier this year, it was announced that the investment company L Catterton and several associated companies, including Financière Agache, the family holding company of Bernard Arnault, will take a majority stake in the company. Birkenstock called the agreement a strategic partnership that opens a new chapter for the company.

Image: Jil Sander SS21

Jil Sander fashion house in OTB hands

It took some time before the actual confirmation came, after rumors had been circulating for some time about the takeover of Jil Sander by the Italian group OTB. In March the word redeemer finally came, but no purchase price was mentioned. Jil Sander was previously owned by Japanese conglomerate Onward Holdings.

Boohoo in the process of being bought out: new owner of Debenhams, Dorothy Perkins, Wallis and Burton

At the start of the year, Boohoo Plc is taking action. The e-tail group will first acquire the retailer Debenhams for just under 62 million euros. While Debenhams is best known for its brick-and-mortar department stores, the deal won’t save them. Boohoo Plc aimed to develop an online marketplace under the name Debenhams.

A few weeks later, Boohoo deposited just under 29 million euros for three brands of the struggling fashion group Arcadia. Dorothy Perkins, Wallis and Burton are now in the hands of Boohoo Plc. Overall, Boohoo Plc has grown significantly in recent years through brand acquisitions.

Asos buys Topshop, Topman, Miss Selfridge and Hiit

Another e-merchant in the process of recovery. In February, Asos Plc will acquire the Topshop, Topman, Miss Selfridge and Hiit brands from Arcadia. Asos Plc pays 300 million euros for the brands and thus takes over the stock of the brands for 34 million euros. As with the takeover of Debenhams by Boohoo Plc, physical stores are not spared here either.

Selfridges Group acquired by Central Group and Signa Holding

This month, the acquisition of the Selfridges group by Central Group and Signa Holding has been announced. Signa and Central Group formed a joint venture with which the Selfridges Group was acquired. The price of the deal has not been disclosed, but the media have been hinting at a price of £ 4 billion for some time.

Thanks to this agreement, not only the Selfridge department stores are in new hands, but also those of Bijenkorf and Brown Thomas Arnotts. What this will mean for department stores is unknown. In any case, the new owners are familiar with the luxury retail business since Signa owns KaDeWe, Globus and Galeria Karstadt Kaufhof. Central Group owns, among others, Rinascente and Illum.

the possible takeover of the Selfridges group was already spread by various media in mid-2021.

Reebok acquired by Authentic Brands Group

A long-awaited takeover was that of Reebok. It was no secret that owner Adidas AG was looking for a new home for the brand, however, that Authentic Brands Group finally became the new owner was kind of a surprise. ABG paid 2.1 billion euros for the brand.

The company Metaverse RTFKT acquired by Nike

Investments in the metaverse exploded in the last quarter of 2021. For example: Nike, Inc. purchasing RTFKT, a company specializing in metaverse experiences and products. RTFKT uses the latest techniques in game engines, NFT, blockchain and augmented reality to create unique virtual products and experiences. It’s unclear how much the sports company pays for the tech company.

The luxury brand Roland Mouret acquired by SP Collection

Pretty fresh out of the press is the acquisition of Roland Mouret. The luxury brand is saved by the new company SP Collection. Behind the new venture is Han Chong, the founder of Self-Portrait. Roland Mouret’s staff and stores will not be included in the operation. The purchase price remains unknown.

French Connection in the hands of the consortium

French Connection Plc finally finds a new owner after a long search: Since 2018, she has been looking for a savior. The company is saved by a consortium of bidders

who pay just under 34 million euros. The consortium is called MIP Holdings ltd. Among the group’s bidders is Apinder Singh Ghura, majority shareholder of French Connection. With the acquisition of the company, founder Stephan Marks left the brand.

Sonia Rykiel acquired by G-III Apparel Group, Ltd

A surprising new chapter in the history of the Sonia Rykiel fashion house. A year and a half after it was rescued by brothers Éric and Michaël Dayan, the company has already been sold. G-III Apparel Group, ltd turns out to be the new owner. The change should allow Sonia Rykiel to ramp up more quickly after the relaunch she experienced in 2020.

Klarna takes over Inspirock

The Klarna payment service enters the world of travel thanks to the acquisition of Inspirock. This is a striking decision from Klarna, as Inspirock is not a payment service, but helps travelers plan their trip. The combination of Klarna and Inspirock should allow users of the Klarna app to plan and purchase a trip. The purchase price will not be disclosed.

Farfetch acquires the Luxclusif resale company

Farfetch Limited continues to focus on resale with the acquisition of Luxclusif. For an amount still unknown, he will become the owner of the resale company in 2021. Luxclusif is a tech and data-driven B2B platform that facilitates the buying and selling of second-hand luxury fashion.

Crocs, Inc. new owner of the Heydude shoe brand

casual italian Heydude shoe brand to be owned by Crocs, Inc at the end of 2021. Crocs pays 2.2 billion euros for the brand. The aim is to further develop Heydude using the existing knowledge and infrastructure present at Crocs.

Optical channels VistaSì and Eyewish both found new owners

Earlier this year, it became clear that GrandVision and EssilorLuxottica would have to sell part of their portfolio in order to qualify for the merger of the two companies. EssilorLuxottica has been working on the acquisition of GrandVision for two years. One of these conditions was the sale of stores and chains in Italy, the Netherlands and Belgium.

This article is a combination of two articles previously published on FashionUnited.NL, translated and edited into one article in English.