What makes a purchase âworth itâ? Everyone has a different answer, so we ask some of the coolest, most shop-savvy people we know, from small business owners to designers, artists to actors–to tell us the story of one of their most precious possessions.
Sade Mim is a Brooklyn-based artist and designer. Ten years ago, the Philadelphia native moved to New York City to fulfill her dream of becoming an entrepreneur. The end result is her eclectic and enduring accessory brand. Edas (her first name spelled backwards), founded in 2013. âI always knew I was going to be a designer,â she says. âIn high school I would take quarters, drill holes in them and sell them as coin necklaces. It was my side activity, so I always had this entrepreneurial spirit. All these years later, Sade took their URL brand to IRL with a new brick and mortar showroom, located in Williamsburg.
Sade’s goal was to design all the furniture in the space – one standout piece is an abstract tubular table that she asked her carpenter friend Noah to collaborate on. âI came to him with all my sketches, color theories and concepts, and then he built my dream table,â she says of the process. The table is in three parts: two bases (one orange, one yellow) and a green top. âI like shapes and lines,â adds Sade. âI think it’s really telling when you look at my work, especially with my jewelry and my handbags. It’s a common thread for the Edas layout and for my own stylistic approach.
Sade started working on the table at the end of April, as the seasons started to change. âI remember it very well because our first meeting was in a park,â she says. The design process, which took about four months, did not go smoothly. âSince the base is circular, she wants to roll, of course,â she says. âSo we had to go through a lot of trial and error to make it a bit more robust. It acts as a product display room rather than a seating table, so lasting durability was essential. Earrings, vases, ceramics and other accessories adorn the colorful light fixture.
From initial concepts to its final completion, all sourcing and woodworking took place in Brooklyn. âI would come over to Noah’s with a sketch, he would come into the studio and we would determine the dimensions,â she says. At first, they opted for an oval-shaped table top, but then went for an elegant rectangle with rounded edges. They went back and forth like that on the details before settling on a cohesive design that was pleasing to the eye.
Working for the Brooklyn Home Union furniture store a few years ago, Sade developed a strong passion for design and vintage interiors, hence the retro style of the table. âI used to say, ‘I’m going to be Black Martha Stewart,’â she explains. âI want to build a multidimensional brand, where I can express all the creative things that seem important to me. The furniture part is just an extension of that. So starting it in my own space was like, ‘Why the hell?’ “
You might not be able to purchase Sade’s custom table, but here are some of the pieces that inspired its original design.