TikTok is losing its mind over designer finds at Costco

People flock to Costco for its cheap prices on surplus items, from household items to groceries to electronics.

But an item that is not synonymous with club discount? Designer clothes.

So far, that is. The latest TikTok craze has shoppers showing off Costco items from top brands like Tommy Hilfiger and Puma to couture designers like Valentino and Givenchy.

@costcocouture Costco Couture 10/31 #costcocouture #costco #nicolemiller #costcofashion #fallfashion #costcofinds #costcobuys #costcotiktok #fypシ ♬ SUGAR, SUGAR – The Archies

@costcocouture EDDIE BAUER 1/4 ZIP #costcocouture #costco #eddiebauer #costcofashion #costcofinds #costcotiktok #costcobuys #costcomusthaves #costcodeals #fyp ♬ Olivia Rodrigo Deja Vu Jakar Bootleg – Invicta Audio

In fact, the couture finds inspired one TikToker Jennifer Maldonado to launch the now-viral Costco Couture account, which has garnered over 23,000 followers and millions of views on videos of Maldonado showing off her coveted designer finds at Costco stores. of the Los Angeles area.

In Maldonado’s most popular video, she shows off a Tommy Hilfiger Packable ski jacket, which retails at Costco for $29.99.

“It’s incredibly light, incredibly toasty,” she told viewers. “There’s even a bag you can put it in.”

@costcocouture Costco Couture 09/21/21 #costcocouture #costco #tommyhilfiger #costcofashion #fallfashion #costcofinds #costcobuys #costcotiktok #fypシ ♬ C’est la Vie – B*Witched

“With the economy the way it is…people don’t want to spend tons of money on fast fashion,” Maldonado said. fox business. “We want to get something that’s fashionable, that’s high quality, but that’s not going to break the bank.”

The #CostcoCouture hashtag generates over 5.2 million views, with #CostcoFashion generating 5.7 million and #CostcoFinds posting 1.7 billion views.

Other users have jumped on the Maldonado bandwagon, showing off high-quality clothing they’ve branded at the retailer.

@danielleysgoodeats Costco got the drip #fyp #fashion #drip #costcobuys #costcofashion #foryou #mystyle ♬ Buss It – Erica Banks

@glowyhaills #costcofinds #costcofindsontario #costcotiktok #costcomusthaves #costcodeals #costcocanadafinds #costcofashionfinds #costcofashion #hunterboots #costcoottawa #ottawacanada ♬ find your love accelerated – xxtristanxo

@kellyklaing RUN to Costco..

“There’s nothing better than finding a bargain…buying it, wearing it, and then getting a compliment on it,” Maldonado said. NBC. “And who doesn’t want a $1.50 hot dog after a long day of shopping?”

Costco is a members-only discount warehouse club with a variety of membership levels (Executive, Business, Gold Star) for a monthly fee that includes perks and discounts on everything from wine to travel to pharmacy and even auto services.

There are currently 838 Costco locations worldwide with approximately 116.6 million individual cardholders.

“Costco is able to deliver lower prices and better values ​​by eliminating virtually all of the frills and costs historically associated with conventional wholesalers and retailers, including vendors, luxury buildings, delivery, invoicing and Accounts Receivable,” said Craig Jelinek, CEO and Director of Costco. Release. “We run a tight operation with extremely low overhead, which allows us to pass considerable savings on to our members.”

Costco was up more than 19% year-over-year on Friday afternoon.