UAE: Queen of Influence to pocket Dh100,000 to live rent-free in 5-star hotel suite for a year – News

Based on the unique and authentic stories produced by the contestants, 12 of them will make it to the final, where one of them will be crowned the winner.

The candidates of Miss Influencer. Photos: Shihab

Published: Sun Nov 13, 2022 6:28 PM

Influencer is lucky enough to win Dh100,000 in cash, a year’s free luxury stay at a 5-star hotel and a Mazda CX-30 car for a year in a contest that seeks to change the media scene social in the UAE.

The first-ever influencer beauty and talent contest, Miss Influencer powered by Mazda, will choose someone who can create engaging and meaningful content as the winner.

However, it’s not all about beauty and taste in this challenge. Organizers aim to train contestants to dig deep and tell engaging stories about issues of global significance.

“We don’t want people posting just about their expensive bags or dinners,” said Lilla Bolyki, founder of Miss Influencer. “We want them to raise awareness about global issues like women empowerment, climate change etc. We want the future generation of social media influencers to be more aware of what they do and the power that they have.

Lilla Bolyki, founder of Miss Influencer

Lilla Bolyki, founder of Miss Influencer

How it works

Of the 1,200 contestants, fifty were selected as semi-finalists based on likes and votes. These candidates will be assigned to certain brands and invited to create content. Based on the unique and authentic stories they can produce, 12 of them will make it to the final, where one of them will be crowned the winner.

“We’ll be looking for the personality, message and values ​​of the contestant,” said Coach Meddy, who is one of the competition’s judges. “We are looking for someone very serious. However, I don’t think there is a single winner. All participants are winners for the experience they will have thanks to this initiative. »

During the competition, participants will not only be trained in social media, but also in self-defense and physical activity. Renowned personalities will judge the event in various industries, including fashion, jewelry and events.


The semi-finalists come from diverse backgrounds and appeal to a wide range of followers.

“I’m really happy with the group of competitors that made it to the semi-finals,” said coach Meddy. “They are all of different nationalities and represent Dubai’s mixed culture well.”

For Spanish cabin crew Mariem Omar Boulayha, it’s like living a dream. “I can’t wait for an amazing experience,” she said. The travel influencer was supported by her hubby at the event. “I came to Dubai four years ago, and I had the chance to meet my husband, to work with an amazing company and now this. I consider myself really lucky.

Candidate Mariem Omar Boulayha.

Candidate Mariem Omar Boulayha.

Friends Nidhi Kanda and Priyanka Chadha were thrilled to have both reached the semi-finals. The two had met in their hometown of Delhi and remained friends. “We hope one of us wins,” Nidhi said. “We always encourage each other. However, we know the competition is really tough. There are some amazing content creators in the running, but we know it’s going to be a great learning experience.

Nidhi Kanda and Priyanka Chadha.

Nidhi Kanda and Priyanka Chadha.

Priyanka, who has been an influencer for 5 years, said she is happy that her work is being noticed. “I work with great brands and work hard to make sure my content is relevant to my followers. So it feels like validation for all the work I’ve put into growing my social media page.