Virtual luxury shopping thrives in the Philippines amid pandemic – Manila Bulletin celebrates its anniversary with new brands and exciting goodies

Transforming the luxury shopping experience from luxury boutiques to the vibrant virtual world has been the challenge for many retail destinations in the country. With their erratic operations due to ever-changing community quarantines, making this digital leap has been a critical business step in keeping their businesses afloat during the pandemic. And while malls and retail stores are slowly welcoming shoppers these days, it’s good to know that before that, online luxury shopping in the Philippines was a booming business, especially for the platform. of e-commerce

Launched on November 6, 2020, the online shopping center has succeeded in providing a seamless online shopping experience for discerning customers who value quality brands and premium service tailored to the new normal way of life. After a year of operation, it has made a name for itself with its unique concepts, bringing together many of the SSI Group brands in four categories: Trunc for the world’s most desirable lifestyle brands; Trunc Show for the most sought after luxury brands; PowderRoom for the most exclusive beauty collections; and Trunc at Home for the best furniture, accessories, wine and food.

“We envisioned as a way for customers to access their most trusted brands wherever they are, whatever the circumstances,” said Anton Huang, president of SSI Group, Inc. “Our launch took place in the midst of the pandemic yet despite this, the market continued to prosper and even predicted an optimistic future for the Philippine economy. ”

Today, the multi-brand e-commerce site is the first site in the Philippines with the most luxury brands distributed locally. It’s also the only retail site in the country that offers luxury, bridge, beauty, home and food on one platform. In addition, the site has accumulated a cumulative total of over 25 million page views, with over 165 brands and approximately 70,000 products for local distribution.

What’s new?

To mark its successful year, Trunc is highlighting collections with new collaborations from brands like Marc Jacobs x Peanuts and Boss x Russell Athletic. Additionally, Blackpink’s Jennie is featured in the collection with Heron Preston for Calvin Klein Season 2. The latest Trunc brand additions also include DKNY and Longchamp.

More and more world famous designer brands are finding their place at the Trunc Show. The standalone digital store will integrate more European fashion brands in the coming months. The platform also provides easier access to sought-after track parts, ranging from shoes, bags and handbags to Salvatore Ferragamo’s virtual store.

Beauty and skincare enthusiasts can finally get their hands on Fenty Beauty, Hourglass, Biotherm, Philosophy, SKII, and Nest at PowderRoom. Next are upcoming favorites including Juice Beauty, Huda Beauty, Kerastase, and Payot.

Trunc at Home is the most recently launched concept, having started operations in August 2021. The category continues to feature the world’s top brands for home and living, as well as consumables from M&S Food and TWG Tea. Premium Wine Exchange will also be added to the curated list, while other new house brands include Beka, Conair and Oneida.

Birthday treats and bargains

Immerse yourself in the birthday party! Celebration is a two-way street, as the multi-brand platform offers new and loyal customers exclusive discounts and promotions from the world’s most coveted brands.

As the digital platform continues to promise fast and convenient deliveries to happy customers, is offering free shipping on its birth date: November 6th! The limited time offer can be used multiple times and in addition to other promotions.

From November 3-7, 2021, all buyers will receive a 500P voucher, which can be used from December 1-31, 2021 with a minimum spend of 1500P. The voucher is applicable on regular items, sales and even sales. brands.

More discounts means more shopping! In addition to the voucher, customers can receive 10% off regular, sale and markdown items by using the promo code “TRUNCBDAY”. The discount can be used multiple times from November 3-7 and is applicable in addition to other vouchers.

The party has only just begun. With offers and discounts of up to 70% on brands and concepts from, no one can leave empty-handed. For starters, some brands are headlining a series of flash sales from November 3 to 7 from 9 a.m. to 10 a.m. and from 8 p.m. to 9 p.m. This includes Banana Republic, Furla, Old Navy, Boss, Gap, Polo Ralph Lauren, Calvin. Klein, Marks & Spencer, Springfield, Charriol and Nine West.

Visit to discover its anniversary offers on the premium multi-brand site! For promotions and offers, brand exclusions may apply.



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